Juan Luis Vives (Latin: Ioannes Lodovicus Vives; Catalan: Joan Lluís Vives i March; Dutch: Jan Ludovicus Vives; March 6, 1493 – May 6, 1540) is a Valencian scholar and humanist who spends most of his adult life in the Southern Netherlands.

His beliefs on the soul, insight into early medical practice, and perspective on emotions, memory and learning earn him the title of the "father" of modern psychology.

Vives is the first to shed light on some key ideas that established how we perceive psychology today.