The Hoysalas had extended their foothold around 1225 in areas known today as Tamil Nadu, making the city of Kannanur Kuppam near Srirangam a provincial capital and giving them control over South Indian politics and beginning a period of Hoysala hegemony in the southern Deccan.

From 1225 to 1250, the Hoysalas had consolidated their domination over the South Deccan by asserting complete influence on the Cholas and the Pandyas.

Someshwara, the grandson of Veera Ballala II, is actually called Mamadi or "uncle" by the kings of the Tamil country.